What Is Natasha's Law?
The Food Information, or Natasha’s Law, amendment came into force in October 2021. What does this mean for hospitality businesses? Well, it’ll be a legal requirement for all food operators and retailers to display allergen labelling information and full ingredient lists on every food item that they sell ‘pre-packed for direct sale’ (PPDS).
Focusing on the needs of consumers is an essential amendment going forward, but it could make it confusing for business owners. So, read on to know more about the amendments to Natasha’s Law and how these changes will impact your business.
This law stems from the case of Natasha Ednan-Laperouse, who tragically passed away in 2016 after eating a sandwich containing sesame seeds, which she was severely allergic to. The sandwich didn’t have any allergen advice on the wrapper because it was made on the premises and wasn’t required by law. After a campaign from her parents, Natasha’s Law, which overhauls the current PPDS labelling system, has been passed to ensure that something like this does not happen to other families.
What Does PPDS mean?
PPDS food items are prepared, packaged and stored in the same location where they’re being sold. For example, if a sandwich is assembled in the kitchen, put into a sleeve, and stored in the fridge for customers to take and go, it must have the full allergens and ingredients on the label.
In the hospitality sector, servers often check and ask for allergen requirements before serving their customers. However, it’s not as easy as this when dealing with a grab-and-go environment, making this new law vital.
How To Overcome The Challenges Of This Amendment?
If you’re a business that needs new labelling on their products because of this amendment, you need to ensure that you collate a full ingredients list and put them on the package in a desirable way. It’s also very important that you use the most up-to-date label on food items. For instance, if the recipe or ingredients change, this must be reflected immediately on the label.
Everyone needs to embrace the amendments to Natasha’s Law as it’s important to give customers a positive experience and to ensure that tragedies like the case of Natasha Ednan-Laperouse do not happen again.
Here at Envesca, we’re proud to offer two allergen courses that include details on Natasha’s Law. Register online today.